Prabowo Gains Ground Ahead of Indonesia’s Presidential Election
democratic regimes characterized by pervasive
patronage politics, weak institutions, and highly decentralized governance.” According to Aspinall, Prabowo’s pitch in 2014 was based on the twin planks of strident nationalism and a pledge to cut through the “environment of deceit and money politics” by presenting himself as “an anti-political outsider who could provide the strong leadership Indonesia needed.”
It is hard not to see a vague family resemblance between Prabowo’s near-misses and the successes enjoyed by Philippine President Ferdinand Marcos Jr., who won a large election victory last year. The victory capped off a decades-long attempt to rehabilitate his family’s image and override public memory of the grand-scale corruption and human rights abuses that occurred under Marcos Sr.’s period of Martial Law.
According to a recent report in the South China Morning Post (SCMP), Prabowo may have learned from those earlier losses to the more unassuming Jokowi, and has made efforts to recast his image ahead of the next election campaign. According to the SCMP, his clenched-fist image has been “replaced with an image of an even-tempered and easy-going politician, sharing viral selfies wearing a hoodie sporting his Gerindra Party branding.” He has also made efforts to take a “softer tact” in his speeches and connect with young Indonesians on social media.
Whether or not Prabowo prevails to win the Indonesian presidency remains to be seen. But his continuing popularity, like the return of the Marcoses in the Philippines, says something significant about both the power of political marketing and disinformation to efface past abuses, and the political conditions that give such appeals purchase. It also suggests that while young Indonesians have been at the forefront of the country’s long struggle for popular sovereignty, the political attitudes of the country’s youth are ambivalent and hard to press into a simple ideological mold.
Sebastian Strangio is Southeast Asia editor at The Diplomat.
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